American carmaker Ford will be the main sponsor of the new Rocket League Championship Series (RLCS) X Winter Split. Psyonix, publisher of Rocket League announced that he was looking for a sponsor “who reflected, with their products, the same amount of energy that represents the best players in the world of Rocket League ”. Hence the agreement with Ford.
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However, the financial specifications of the new partnership were not disclosed, apart from the fact that “in-game surprises” are expected. Ford will be the principal sponsor of all RLCS X Winter Majors. Regarding the “surprises in the game” we all expect to see a new vehicle in Rocket League with the Ford Logo or “adaptation” of a current Ford Model in the game, as well as specific objects that could be made available for use.
Ford is not a new name within the global eSports world. In 2019 the US house launched Fordzilla, its own Esport organization, organizing teams now active in Forza Motorsport 7 and other racing titles. Last year the carmaker unveiled Team Fordzilla P1, a virtual concept car that is expected to be presented in a racing game during 2021 (a full-scale model was unveiled in December).
The Rocket League Championship Series, meanwhile, has been radically changed after nine seasons. Starting this year, the competition will be transformed into a longer and more open circuit, based on events. Each division (spring, fall, and winter) will include three regional events in both North America and Europe, including a Major Event, at the end of each division. The new circuit will have a total annual prize pool of over $ 4.5 million, spread throughout the season with the largest share going to the top event, the Rocket League World Championship.